Philosophy
Our story began in Hong Kong, where straight Asian parenting and school disciplines existed. Jewelry was once something unreachable for two ordinary 90s girls like us. The rebellion finally took place after college graduation. Healing from ear piercing did not take long, our obsession of earrings grew like wide fire. We shopped from local to premium brands, went on earrings hunting in South Korea, Japan, Taiwan, Thailand etc. Turned out finding a pair of compatible earrings is just like finding the glass slippers for Cinderella. Big brand products do not always bring the greatest level of comfort. Local brand products do not mean any sacrifces on cuteness and quality.
The two girls moved to New York City in 2019. To us, New York City is a melting pot of cultures and arts, filled with possibilities and dreams. We are amazed by world-class jewelry brands here. However, we also find affordable and cute dainty pieces of jewelry not so accessible compared to where we grew up. We questioned ourselves - Shall we do something to make the jewelry we love all the time more accessible here in the U.S.?
JOGI NO YUME is our dream, our dream to bring affordable, high quality, cuteness overloaded jewelry to people who fond of them as much as we do!